Marketing Philosophy
Color sells. Flowers sell.
The most significant feature of the Helleborus Gold Collection® and Spring Promise® Garden Hybrids is that these varieties have been selected to provide flowers in color on good plants that make a nice retail presentation and make customers want to buy them. Our programs provide flowering Helleborus to retailers beginning in November and continue through to March.
It is our goal to provide retailers with fresh alternatives to traditional plant marketing strategies. Our varieties provide real added-value when the consumer can purchase a good-looking plant that makes a great garden plant. It provides an alternative to cyclamen, primrose, and bulbs in the November through March sales season. A customer can plant our varieties in the garden and their investment will return for years with a minimum of care.
The most significant feature of the Helleborus Gold Collection® and Spring Promise® Garden Hybrids is that these varieties have been selected to provide flowers in color on good plants that make a nice retail presentation and make customers want to buy them. Our programs provide flowering Helleborus to retailers beginning in November and continue through to March.
It is our goal to provide retailers with fresh alternatives to traditional plant marketing strategies. Our varieties provide real added-value when the consumer can purchase a good-looking plant that makes a great garden plant. It provides an alternative to cyclamen, primrose, and bulbs in the November through March sales season. A customer can plant our varieties in the garden and their investment will return for years with a minimum of care.
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